Target Audience
Our target audience would be business professionals, managers, company owners nearby Owerri city. Renowned and even startup companies will be attracted to our services as a chamber of commerce. As time goes by, our network will grow; thus, allowing us to target international companies as well.
Personas
Sales Manager
Fictional Name: Maryjane Obi
Demographics
- 37 years old
- Married without offspring
- Owns a Bachelor's Degree in Marketing
- +5 years field experience
- Income: 100000 naira a year
Goals/Tasks
- Great Leadership attitude
- Frequent communication with other company departments
- Supervision to assigned teams
Environment
She prefers to use her laptop to access the internet while conducting researches related to her position. She spends an average of 4 hours working in her laptop.
Bussiness Owner
Fictional Name: Emeka Gold
Demographics
- 34 years old
- Married, Father of two children
- Owns a Masters in International Business
- +7 years field experience
- Income: 1,000,000 naira a year
Goals/Tasks
- Research for business expansion opportunities
- Surpervision over his company
- Communicate often with accounting deparment
Environment
He is always aware of new opportunities to make his company known. Due to his position and often business trips, he uses his phone to acess the internet. He spends an average of 3 hours in a day using his phone browser.
Scenarios
- How my company will benefit from this?
- What are the membership benefits?
- Where are the best places to invest in Guayaquil?
- Where can I find the next event schedule?
- What differentiates Pearl of the Pacific from other chambers?